Demonstrated Interest: Fact or Fiction?

The “Demonstrated Interest” Phenomenon

What is it?

Demonstrated Interest simply put is the amount and extent of interest that any given student might show to a prospective college prior to and during the application process.  Some colleges value this occurrence, while others claim to not subscribe to it at all.  If done correctly and strategically, it can offer a student an informal “edge” in the application process.  The number of positive “touch points” a student has with a college over a period of time could go into his or her demonstrated interest “account”. This virtual account is a way for colleges to assess the level of interest from any given applicant. 

During the entire college admissions process, it’s important to build allies both internally and externally.  Internal allies might include coaches, admissions reps and professors.  External allies might be friends, neighbors or relatives who are connected to that college in some way, such as being an alum or parents of a current student or alum.  These folks (at the appropriate time) can vouch for your character and allow the admissions committee to better understand the three-dimensional version of you not just the two-dimensional version.

What are some examples of Demonstrated Interest?

• Initial outreach by the student (not the parent) to the college via phone to request application materials and information on visiting the college. Contrary to the traditional notion that getting on a mailing list is a “bad thing”, being on the college’s mailing list allows them to enter you into their system as a potential applicant and allows you to receive updated information from them

• Stopping by the admissions office to introduce yourself even if your visit to the college is an impromptu one, shows initiative. Just make sure that you’re not wearing ripped jeans and sandals.  Who knows, you just might find the admissions director in the office that day- even if it’s a Saturday

• Taking the initiative to call and/or email the admissions representative, who will be assigned to your high school’s upcoming college fair, to simply introduce yourself and express enthusiasm for meeting them, shows a level of seriousness and responsibility

• Mailing and emailing a well-written thank you note within 24 hours of a visit that references specific topics you had discussed during your meeting, shows thoughtfulness. The hand-written note can help students stand out from the pack, because it has long since been replaced by email and considered today by some to be a unique form of communication. Be sure to address the note to “Mr.” or “Ms”- not to their first name and if your handwriting is poor, stick to email only.

• Example:

Dear Ms. Admission Officer,

Many thanks for taking time to speak with me during my visit on May 22^nd to XYZ college. I enjoyed our discussion about the semester abroad program in Kenya and your own personal international travel experiences to Australia and New Zealand (Your personalizing it here).

The newly renovated black box theatre would be an exciting place to showcase my passion for acting and seems to be a major growing in popularity amongst your students.

I look forward to keeping in touch and am excited about the opportunity to apply to XYZ in the near future.

Sincerely,

Susan Smith

How can it help a prospective student’s chances for admission?

Demonstrated Interest is really about developing your own personal brand and every interaction/communication with colleges, be it via phone, email or in-person, will either enhance your own personal brand or detract from it. 

Sending a well-thought out thank you note within 24 hrs of an interview by mail or email can enhance your personal brand while using text or IM to send it could just as easily diminish your personal brand. 

It really is the accumulation of these various communication touch points done strategically that can boost a student’s chances for admission, provided that he or she meets the other criteria for the college.

Often times, the demonstrated interest factor can rear its head if a college is trying to decide between two equally capable students who present quite similar on paper.

Even if you are waitlisted at a school, calling that school and reinforcing your excitement about that college shows them that you are taking the wait-list process seriously. Keep in mind, these types of calls should be done tactfully not annoyingly.

Demonstrated Interest does not mean calling a school twice a week to check on the status of your application or hounding the college about why you were waitlisted.  As in life, the more professional and tactful your approach, the better received it will be and the higher your own personal “stock” will rise in the eyes of those who will ultimately decide your fate at that particular college.

About the Author:

Jay Robie is Director of Student Services at College Planning Strategies and also oversees all business development, partnerships & client relations for the SmartTrack™ Toolkit online products. He has worked in the college admissions consulting space since 2004 and has worked in admissions at the secondary, collegiate and graduate levels. He received his BA degree from St. Lawrence University and MBA from Boston College.

Common College Admissions Mistakes & How to Avoid Them

Applying to college can be a complicated process. But, the reality is, if you take your time and do things right you can get through it. Applications should not be completed overnight and the entire college search and application process should begin well before the fall of your senior year. The keys are planning and organization.

Even if you’re careful though, there are many different mistakes you might make that could ruin your chances of being admitted into your top choice college. We’ve come across a lot working with our students. Here are a few common application and admissions mistakes that we hope you won’t succumb to…

Forgetting Supplements:  Every college has a general admissions application. In addition, some colleges will also ask for a Supplemental Application, or Supplement. On the Supplement, your college may ask additional questions about your family, intended major or even housing preference. They may also ask you to write an additional essay.  Make sure that you do not forget to submit this! Missing a supplement means an incomplete file, and incomplete files have no chance for admission.

Missing Deadlines:  Whatever you do, do not miss an application deadline. Colleges are not flexible with this. Most applications will become available in August before senior year. If you can, make sure to have everything submitted to your colleges at least two weeks prior to the deadline. This will ensure that the college receives everything in time. Missing deadlines shows that you are irresponsible, not an attractive quality for a prospective freshman student.

Not Managing Social Media Accounts Properly:  Facebook, Twitter, YouTube, you name it, social media is everywhere and no one is more adept at it than teenagers. Unfortunately, it is also teenagers who most often mismanage their accounts. Students should not assume that colleges won’t see your Facebook page, Twitter feed, or other accounts. Admissions staff may not have the time to actively seek out all of their applicants to check their Facebook pages.  However, if there’s a red flag on your application or something questionable about you, they’ll check it out for sure.  You should expect that if there’s anything public, it’s possible that admissions may see it and you should do everything you can to clean up your profile before you get into the admissions process. 

One admissions rep at a recent event shared the story about how a student had been admitted to their college and he had posted on his Facebook about how he had gotten in and about all the drugs and alcohol he would engage in over the next four years.  Someone at the school saw it and notified admissions.  They rescinded his application.  Colleges are trying to create safe and supportive residential communities, so anything that would be concerning to the community well-being is a huge issue.

In the end, you should be comfortable letting anyone (your mom, your grandmother, an admissions officer, potential employer) see your page. You don’t want the reason you were denied (or application rescinded) to your number one school to be because of a status you posted or a picture you were tagged in.

Not Applying to Reach or Safety Schools:  Don’t limit yourself unnecessarily by only applying to schools where you are on target with their requirements. Apply to a variety of schools. This means safety schools, target schools, and reach schools. Safety schools are colleges where you have a very good chance of getting in because your academic profile is clearly stronger than most of the applicant pool.  Safety schools make for a good “Plan B” and are likely to award Merit-Based Aid since you will be a sought after applicant. You also shouldn’t limit yourself by not applying to reach schools. Reach schools are schools where your academic record and profile may be weaker than what the college is typically looking for. But, there’s not always a guarantee you won’t get in. Some schools look at special qualities and certain characteristics when admitting students (like a legacy student).  Or, if you are a highly recruited athlete, a first class Cello player, and it just so happens the college needs to fill the spot of lead Cellist, they could come to you. You just never know. Even if your GPA and test scores aren’t as high as they need to be, a spectacular and moving essay could blow the admissions officer away. Astound an admissions officer during an interview, too, and those test scores being low might not matter anymore. Keep your options open.

Using The Wrong College Name in the Application Essay: This one kills me.  If you write an essay for a specific college (usually in the Supplemental Application where you are allowed to name a college by its name) and decide to copy and paste the essay to use for another college (which you shouldn’t in the first place), remember to change the college name!  Unfortunately, many students will just copy and paste the essay and use it for another college and forget to change the name… so the essay with the line, “I can’t wait to join the rest of the freshman class at UMass Amherst in the fall” goes to UNH.  Admissions officers hate this.  It shows that you aren’t truly interested or invested in the college, not enough to write a separate essay for that college and not enough to proof read your application or re-read your essay before submitting.

Admissions applications aren’t always easy, but it doesn’t mean that they have to be difficult. The more you know about the process and the more research you do, the better off you’ll be. Using tools like our Admissions Assistance component or our Student Positioning component can make the process a breeze and really help to eliminate unnecessary stress. Take our advice here and you’ll be well on your way to admission as your top choice college. Until next time, best of success!

About Smart Track™ Toolkit: The toolkit is a web based service that assists families with everything from admissions and test prep, to student athletics and financial aid. Our intuitive software and on-demand workshops are key components to making sure students find their top choice colleges, and families can afford to send them there.

About the author: Laura Guarino is the Student Services Coordinator with the College Resource Center, LLC. Laura has a Bachelor’s degree in Human Development from Boston College and a Master’s degree and license in School Guidance Counseling.  She also holds a certificate in College Admissions Counseling.  Laura is at the forefront of the college admissions process for the families of The Smart Track™ Toolkit.

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